On Friday night the FFA awarded the Adelaide United the Hyundai A-League Fan Group of the Year award. What an incredibly sad indictment on the game.
There can only be one reason that some bright spark came up with this award, to try and win back some lost faith in the way the Hyundai A league is being run.
Is there any other country in the world where the governing body would come up with such a condescending award?
Surely those fans from North Queensland have a good reason to be miffed at missing out on this oh-so presitgious award, after seeing their team slowly picked apart all season and rallying together to try and save it, they were true football fans. But would the powers be recognize that?
The faithful Perth Glory and Sydney FC fans who regularly paid to watch some consistently dreadful performances by their teams could also lay claim to such an accolade.
Such an award is very subjective. It is also a very stupid award to introduce and one that is bound to create more resentment than pride. It was a mistake this year and must have been created by a marketing person who does not understand the game and will hopefully be scrapped next season.
The only thing that was pleasing to hear in relation to this award was CEO Ben Buckley admit ““Fans are the lifeblood of the Hyundai A-League.” Then Mr Buckley and Mr Gorman make sure you pay heed to what the fans are thinking at the moment and start giving them what they want or the A League will be a noose that finally hangs you.