Should Clubs Take More Care?
There has obviously been a great deal made of late about sports stars behaviour once their careers have come to an end. Boorish behaviour, as well as addictions to alcohol or drugs. To many it is hard to comprehend, as
Make Mine a Double Scotch
We have all heard of ambush marketing. It was evident in 2006 at the FIFA World Cup prior to Australia’s crucial final group game against Croatia. A small plane flew over Stuttgart promoting Qantas flights. Emirates the airline who had
Long Term Legacy
Patience is a rare thing in modern day society where information and so much more is available at your finger tips. Is it therefore surprising that many in the UK are beginning to question what really was the legacy of
Change in Attitude is Refreshing
Having attended the Paralympic Games in London I was warmed one day as I left the 5-a-side Blind football to hear a little boy say to his mum, “That was great mum, can we come again next year?” She then
Aiming High?
Every host nation of the Olympic Games in recent years has seen their country’s medal tally rise on the back of what many believe is the ‘home-ground’ advantage. Great Britain is no exception and the Lottery in the UK has
