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Low Viewing Figures – Who Is To Blame? Probably Not The Sport.

The World of Sport can be a minefield these days. Gone are the days when you negotiated a Television deal sat back and watched the cash roll in to fund the sport for the next three to four years. In

Is There A Change in The Wind?

We all know about “Fake News,” but the question is when is a story not a story? This is a question that is currently being debated in the UK following the findings in the court case between singer  Sir Cliff

Making Sure The Best Are Indeed The Best

With the birth of the internet we were all told that we had to have a website, that this was our ‘shop window.’ Then with the birth of social media everyone and every company had to have ‘a social presence.’

Finding Fans the Old Fashioned Way

How many sports are trying to build on unstable foundations? In today’s ultra-competitive sporting world it is not just athletes vying for exposure and their share of the money. It is also sporting clubs and sporting associations vying for exposure

No Longer Is It About Talent Alone

It is a known fact that recruiters in the high profile sports in the USA spend months following prospective signings, monitoring their behaviour to make sure that they have not only the right player, but the right personality attached to