That’s Entertainment
Sport will always be played. Fans will always go and watch games being played and the best players will continue to be paid for their efforts. However possibly never to the same levels we have witnessed in the last three
Too Much Sport? Is Quantity More Important than Quality?
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness,” is part of the opening line of Charles Dickens famous novel “A Tale of Two Cities.”
Podcast #65 – Marketing Sport and Is It a Case of Quantity rather than Quality when it comes to Coaches?
Yes we are back with another show and once again we have gone slightly over time, but that may be because our guest on this show was talking too much sense. So who is our guest on this show? Sam
Tap Into Talent
Let’s face it sport today has never been more accessible to fans. You can watch games live at the stadium, on TV, via your phone, tablet or laptop. There are so many ways to watch sport, and now there are
Investing in the Brand Rather Than the Sport
Today in sport your “Brand” is everything. In many cases the “brand” is bigger than the team. (Podcast #52 – Battle of the Brands) The team is made up of the players that represent the club and they go out
