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Brand Alignment: A Plus Or A Minus When it Comes to Australian Football?

Ashley Morrison Football, Uncategorized No Comments

Yesterday what many already knew became official, that the Football Federation of Australia had lost another sponsor, Hyundai. New CEO James Johnson must be wondering what he walked into having only stepped into the role in January. It is understood

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“The Rest” Don’t Understand

Ashley Morrison Football 4 Comments

Perth Glory’s tag line for the 2015/16 A League season is “The West v the Rest.” Questionable as to why a sporting club would need such a thing, but understandable that Perth Glory would try and create such a siege

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