If…
“If you can keep your head when all about you are losing theirs” is the opening line and a half of the poem “If” by Rudyard Kipling. The end of that second line reads, “and blaming it on you.” There
It Takes Two to Quango
Recently in conversation with an elite athlete they asked a question that could not be answered. ‘We as athletes get judged on our performance, if we fail individually we get dropped from the squad or the elite program. If the
Guarding The Future of Sport
Politicians love sport. By donning the team scarf or shirt of a certain team they immediately, so they believe, connect with the thousands of fans who genuinely support that team. If they make a public announcement related to much needed
Investing in the Brand Rather Than the Sport
Today in sport your “Brand” is everything. In many cases the “brand” is bigger than the team. (Podcast #52 – Battle of the Brands) The team is made up of the players that represent the club and they go out
Knowles Bows Out in Style
They say that in life timing is everything. In sport timing is crucial. The era that you play in can determine what you achieve. There have been many great individuals who have not won what they should have because those
