It Takes Two to Quango
Recently in conversation with an elite athlete they asked a question that could not be answered. ‘We as athletes get judged on our performance, if we fail individually we get dropped from the squad or the elite program. If the
Guarding The Future of Sport
Politicians love sport. By donning the team scarf or shirt of a certain team they immediately, so they believe, connect with the thousands of fans who genuinely support that team. If they make a public announcement related to much needed
Investing in the Brand Rather Than the Sport
Today in sport your “Brand” is everything. In many cases the “brand” is bigger than the team. (Podcast #52 – Battle of the Brands) The team is made up of the players that represent the club and they go out
Knowles Bows Out in Style
They say that in life timing is everything. In sport timing is crucial. The era that you play in can determine what you achieve. There have been many great individuals who have not won what they should have because those
Should the Government Really Be Underwriting Sporting Events?
As we have seen in the past week Australians can place far too much importance on sport. Sure sport teaches us a great deal about life. It is also good for us in so many ways, in terms of the
