Sports Marketing

The Political Sponsorship Hot Potato

Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity

Declined – Insufficient Funds

How many sports in Australia are self supporting? That is a question every sports fan or participant should be asking, and whether their sport is self supporting. The terrifying answer is that very few are , in other words they

Podcast #65 – Marketing Sport and Is It a Case of Quantity rather than Quality when it comes to Coaches?

Yes we are back with another show and once again we have gone slightly over time, but that may be because our guest on this show was talking too much sense. So who is our guest on this show? Sam