Sponsorship

Guarding The Future of Sport

Politicians love sport. By donning the team scarf or shirt of a certain team they immediately, so they believe, connect with the thousands of fans who genuinely support that team.  If they make a public announcement related to much needed

If Sport Made New Year’s Resolutions

A New Year starts today, and it would be great if those running sports in Australia and around the world entered the New Year with a new approach. Do Sports administrators make new Year’s Resolutions? If they did what would

Does The National Youth League Have a Future?

When the FFA announced the formation of the National Youth League which commenced in 2008 there was a great deal of positivity surrounding the competition. After all this was the cream of the youth around the country looking to impress

Finding Fans the Old Fashioned Way

How many sports are trying to build on unstable foundations? In today’s ultra-competitive sporting world it is not just athletes vying for exposure and their share of the money. It is also sporting clubs and sporting associations vying for exposure

The Price Athletes Are Paying

What is a sportsman today? If one looks up the the word in a dictionary you will find two main definitions. The first states, “a man who takes part in a sport, especially as a professional.” The second definition is