Sponsorship

The A-League – A Time To Reflect and Change?

‘What has gone wrong with the A-League?’ This was a question posed at a dinner table on the weekend. The person who posed the question had recently read the article “A-League Audience Figures Fall To Alarming New Lows on Channel

The Sponsorship Gamble.

Going back over 100 years there have been people in sport who have believed that they are above the laws of the game and have flagrantly ignored what many refer to as the ‘spirit of the game.’ With so much

Crossing The Line – Politics and Sport

“It used to be all about winning,” those were the words uttered by a top athlete from the United States about sport in his era, the 1980’s. “Now it’s about entertainment,” he added with a tone of regret. Few would

Time To Give The Fans And Potential Fans Clarity

It was the former mayor of Carmel, movie star, and Hollywood director Clint Eastwood who said, “opinions are like assholes, everyone has got one.” There are many who will tell you that often assholes are the ones with opinions. That

Is Anyone Paying The Piper?

Talk to anyone who was in Tokyo and what they experienced was very different to what was shared with the World. One of the clearest things to come out of the Tokyo 2020 Olympic and Paralympic Games is that as