Socceroos

Brand Alignment: A Plus Or A Minus When it Comes to Australian Football?

Yesterday what many already knew became official, that the Football Federation of Australia had lost another sponsor, Hyundai. New CEO James Johnson must be wondering what he walked into having only stepped into the role in January. It is understood

Declined – Insufficient Funds

How many sports in Australia are self supporting? That is a question every sports fan or participant should be asking, and whether their sport is self supporting. The terrifying answer is that very few are , in other words they

Parents Paving the Way to International Success

After losing their opening two games of the 2019 Sultan of Johor Cup New Zealand bounced back from a 2-8 mauling by India to score an emphatic victory over the hosts Malaysia. The final score was 6-0 to the junior

Setting Their Sights Too High?

There would not be a sports fan in the country who is not aware what a disaster Australia’s bid was to host the 2022 FIFA World Cup. It was a campaign that showed just how naive those running the game