Soccer Boos Ad Campaign.
In most countries across the globe the national team is simply known as the name of the country that they are representing. That is first and foremost what they are referred to and known as. There are a few that
NTFS #121- The First Matildas, The FIFA Women’s World Cup, and Will There Be A Legacy?
The Matildas run at the FIFA Women’s World Cup may well have come to an end but there are one group of ladies still seeking appropriate recognition, The First Matildas. This is the title of a book written by our
Mistimed Messaging?
In sport, and in life timing can be everything. Today the FIFA Women’s World Cup will start, a tournament hosted for the first time in Australia and New Zealand. It is likely to be a huge event for both countries
Falling in Love Again – I Can’t Help It.
They say a week is a long time in sport, so imagine all that can happen in 12 years. With the FIFA Women’s World Cup 2023 starting in just over a week, and being hosted by New Zealand and Australia,
You Cannot Put a Price on Integrity
Transparency and integrity are words that are frequently bandied about in the modern sporting world. Words that decades ago rarely needed to be mentioned, as at that time it was accepted by all that the majority in sport played and
