Too Much International Sport?
Playing for your country is the pinnacle in most sports. It is an honour and a privilege, and something that once achieved can never be take away. In some countries it is still a treasured moment every time a player
Making It Count.
In individual sporting contests there is no need for a Player of the Match award, as the event or the tournament is summed up by the term, ‘to the victor go the spoils.’ When it comes to team sports often
On The Surface
When he was elected President of the International Hockey Federation in Dubai in November 2016 Dr Narinder Batra stated in his presentation prior to voting, “I would like to take Hockey across the globe, extend the boundaries.” He went on
Saving More Than His Team
Who does sport belong to if anyone at all? Or does sport have a life of its own. The playing fields across the world a stage on which thousands have a small part to play? The recent Ashes Test match
Investing in the Brand Rather Than the Sport
Today in sport your “Brand” is everything. In many cases the “brand” is bigger than the team. (Podcast #52 – Battle of the Brands) The team is made up of the players that represent the club and they go out
