publicity

Telling a Story, But Is It The One Fans Want to Hear?

“That is not the narrative we are trying to promote.” These were words uttered by a media manager in sport in the past month. Is this is what is wrong with sport today? People trying to tell a story that

Managing Expectations

In just over three weeks the FIFA Women’s World Cup will kick off in Australia and New Zealand. Without doubt this will be the biggest event for football in this part of the World, surpassing the Asian Cup hosting in

The Simplicity of a Child’s View

“I’m in.” There used to be nothing more satisfying than seeing your name on a team sheet and whispering those words under your breath, no matter what standard of sport you played, or where you played it. In some cases

The Teenage Challenge

Finally the FFA have done something right taking the A-League licence off of Newcastle Jets owner Nathan Tinkler. Although once again their actions expose more problems than they answer, and Tinkler may well be right when he states “this could

Bloody Ec!

There are plenty of people who believe that F1 supremo Bernie Ecclestone has lost the plot. That may be taking things a little to far but he certainly hasn’t enhanced his position with female F1 Fans. It has been well