press conference

Telling a Story, But Is It The One Fans Want to Hear?

“That is not the narrative we are trying to promote.” These were words uttered by a media manager in sport in the past month. Is this is what is wrong with sport today? People trying to tell a story that

I don’t Wanna Talk About It

Anyone who follows sport knows that to be competitive today it is vital that you have a good support team around you. They also know that those supporting the individual athlete and team must be pulling in the same direction

Vale: Shane Warne

In August 1982 i was sat in the Mound stand at Lords for the Saturday of the second test match between England Pakistan. The visitors were in a commanding position having declared at 428 for 8. England reached 3 for

Podcast #97 – The Role of the Media Manager, Sha’Carri Richardson’s Spot of Bother, and A Missed Opportunity.

Not the Footy Show Podcast

Despite so little international sport there is still plenty to discuss, especially with the Olympic Games just around the corner. Following on from one of our topics under discussion (Podcast #96)in this show we catch up with former Springbok Media

The Decline of The Sports Report

The newspaper industry was without doubt one of the slowest to react to the dawn of the digital age. While some have now caught up and have a business model that not only works and is bringing in money, many