All We Want For Hockey Is…
As most of us know, in sport as in life things evolve. It is hoped that this evolution will result in a gradual change for the better or an improvement over time. While some evolution is natural, it just happens,
Is It Time the Members Spoke Up and Demanded Better ‘Customer Service?’
It was refreshing to hear someone say recently that there needs to be a shift in the attitude of State and National Sporting Associations, and that they need to “realise that they are in the customer service business.” That without
NTFS #139 – Lekeisha Pergoliti’s Silver Medal, The Impact of Athletes Asking for Sponsors, and Is the Future of Umpiring Going to be Left to Video?
Welcome to another podcast, can you believe we missed our own 20th Birthday? Thank you to those of you who were there at the start and are still tuning in. As usual we have another great guest lined up for
Is It Time To Delete “In Competition?”
Why is the name Hans-Gunnar Liljenwall one that every sports fan should know? Hans-Gunnar Liljenwall was a Pentathlete from Sweden. His name is etched in sporting history as he was the first Olympic athlete to be suspended for using a
Telling a Story, But Is It The One Fans Want to Hear?
“That is not the narrative we are trying to promote.” These were words uttered by a media manager in sport in the past month. Is this is what is wrong with sport today? People trying to tell a story that
