players

Telling a Story, But Is It The One Fans Want to Hear?

“That is not the narrative we are trying to promote.” These were words uttered by a media manager in sport in the past month. Is this is what is wrong with sport today? People trying to tell a story that

The Coach or the Director?

There are many who question the evolution over the past 20-25 years of the Sporting Director, Technical Director or High Performance Director in sport. Do all levels of sport need such an individual? Which organisations and programs does such a

Money Talks

In many countries football is a key part of life. Clubs are steeped in over 100 years of history. That history has seen the clubs evolve and become many things to many people. The clubs are frequently a reflection of

Is Succession the Key To Success?

For a long time now sports fans have been told that sport is now a business. It is no longer simply about the sporting contest, it is supposedly about the whole package, which falls into the business of entertainment. The

Focussing On the Wrong People?

This post is not intended to be churlish, although no doubt some will interpret it as so. On the weekend with much fanfare AFC Wrexham defeated Boreham Wood 3-1 and secured promotion back to the Football League after an absence