Olympics

A Photo Kills a Thousand Words

Sometimes the best laid marketing plans can be undone in the simplest of ways. In 1989, after much hype Pepsi launched a television commercial using the hottest person in Pop at the time, Madonna. The advert aired in prime time

The Transformation of Elite Athletes

The term Elite Athlete used to mean a person who was identified as talented and whom a club or association decided to invest in for the future. That investment came along the lines of assisting financially with extra training and

Podcast #7 – The Story Behind London’s Olympic Bid, plus discussion on other key issues in sport.

  Happy to be back with another podcast of Not The Footy Show. Only one guest this week, but for anyone who enjoys the Olympics a great insight into how the London bid was put together and how much work

No Fun Being a Lady

There has been a huge debate on racism in sport in Australia over the past month, but what about sexism in sport in Australia? It was interesting to read during Wimbledon nine time champion of the tournament Martina Navratilova say

Sacrificing the Olympic Dream

So many Athletes dream of the Olympics and many have that dream shattered by coaches, but how many sacrifice that Olympic dream over a principle and shocking administration, from the sport’s governing body. Basketball Australia should hang their heads in