For sports fans far and wide
When we think of the Olympic Games we think of young fit and strong athletes. Those in the prime of their life and specimens of physical beauty. It was Abraham Lincoln who famously said “In the end, it’s not the
“You can tell that the Olympics are coming up because Hockey is in the news,” was a comment made by a friend in the past month in Australia. Sadly their words were correct, as every four years on the eve
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
There is a warning that comes when you take a top job in any industry, and that is when you leave you are soon forgotten. Those who were constantly seeking to win favour or receive favours no longer have a
The recent coverage of the World Athletics Championships in Budapest has to have been some of the best television coverage of a major sporting event in recent times, and helped Athletics immeasurably. It was slick, it was professional, and the
