Not A Country For Old Men?
“You can tell that the Olympics are coming up because Hockey is in the news,” was a comment made by a friend in the past month in Australia. Sadly their words were correct, as every four years on the eve
The Political Sponsorship Hot Potato
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
What is The Legacy?
There is a warning that comes when you take a top job in any industry, and that is when you leave you are soon forgotten. Those who were constantly seeking to win favour or receive favours no longer have a
Time to Streamline Presentations?
The recent coverage of the World Athletics Championships in Budapest has to have been some of the best television coverage of a major sporting event in recent times, and helped Athletics immeasurably. It was slick, it was professional, and the
Podcast #120 – Pole Sports Gaining Recognition, The Ashes and Messaging via Captain’s Armbands…
We have two guests on this show, as we delve into the topic of Pole sports. A week ago the Australian Pole Sports Federation held the national Championships in Penrith, New South Wales. We have featured Pole on NTFS on
