Controlling The Hype
It was a huge boost for Women’s sport in Australia, and sport in general when it was announced last week that the FIFA Women’s World Cup will be hosted by Australia and New Zealand in 2023. The withdrawal of first
Podcast #64 – A Coach Pursues His Dream, the IOC, Women’s Sport and that Nike Advert.
It is great to be back with another Podcast, – albeit a slightly longer show than usual – and we must thank Great Australian Pods for highlighting and promoting the show. Great to get feedback and know that people are
Who Are You?
There are hundreds of brands worldwide whose logo is instantly recognisable to thousands if not millions of people. Before you read on just see how many you can name. Creating a brand takes time, and making your logo part of
Finding Fans the Old Fashioned Way
How many sports are trying to build on unstable foundations? In today’s ultra-competitive sporting world it is not just athletes vying for exposure and their share of the money. It is also sporting clubs and sporting associations vying for exposure
The Value of Being Part of a Team
“I am a member of a team, and I rely on the team, I defer to it and sacrifice for it, because the team, not the individual, is the ultimate champion.” These words were spoken by a woman regarded by
