marketing

Away From The Numbers

News from Lausanne last week that the International Hockey Federation had signed a ten-year deal with a company that is going to deliver digital media solutions and a “ground-breaking fan engagement service,” was no doubt music to many hockey fans

A Chance to Walk Away or Taking Control?

It was the US Novelist James Allen who wrote the line “Circumstances do not determine a man, they reveal him.” This has been and will no doubt be the case once we look back on these times. The A-League in

Podcast #76 & our 500th Show! – Under The Microscope The Failure Of The Sporting Pathway.

Fifteen years and six months since our very first show we have made it through to the magical 500! A big thank you to every guest that we have had on the show and also all who used to phone

Is All Sport Really A Business?

Sport in the 21st century we are told is big business. We are also told that sport is no longer about the contest, but about entertainment, and as we all know the entertainment business is a massive industry. However are

Big Isn’t Always Better!

It was not a good Australia Day weekend for Australian Hockey. The Hockeyroos drew their opening two matches in the FIH Pro League with Belgium, and picked up a bonus point via the shoot-out in one match and dropped the