Jesse Owens

NTFS #134 – We talk to Liston Bochette, a Rare Breed of Summer and Winter Olympian, Look Back on The Rebirth of the Hockey India League and a Look at The Past Month in Sport.

Not the Footy Show Podcast

Welcome to our first podcast of 2025, our apologies that there has been a while between shows. This is a special year for Not The Footy Show as it is our 20th year on air. Hopefully as we near our

The Political Sponsorship Hot Potato

Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity

Losing its Lustre?

So often things are not as they may seem, and with the passing of time the truth can be distorted. In the modern world of marketers, spin-doctors and PR specialists this is even more the case today than it ever

Inspirational Athletes – 28

Theodora Ann “Tidye” Pickett was born in Chicago on 3rd of November 1914, her mother Sarah was a factory clerk and her father Louis was a foundry foreman. She was never known as Theodora, always as Tidye. She had an

Inspirational Athletes – 21

At a time when we are looking to celebrate racial and sexual equality one would expect Alice Coachman’s name to be one that many would be aware of, but unfortunately that is not the case. There are though some who