Promises Made, Promises Kept?
Every football fan, no matter who they support goes into every new season hoping and sometimes believing that this will be their year. That this is the year they will be promoted, win the league or win the cup. You
Lacking Support
There are many who will read this who remember the days before airlines had personal televisions in the back of every seat. When a screen would appear in the bulkhead, and you had to find a good angle to be
Soccer Boos Ad Campaign.
In most countries across the globe the national team is simply known as the name of the country that they are representing. That is first and foremost what they are referred to and known as. There are a few that
And So It Continues…
There is nothing wrong with promoting an event. There is also nothing wrong with being caught up in the emotion of an event, but the way the hosting of the FIFA Women’s World Cup is being used by some is
A Rod For Their Own Back?
Whether we like it or not frequently the most careful planning doesn’t necessarily ensure success. Coaches know this probably more than any others in the sporting world, and that is why the sign of a good coach is identifying that
