Boxed Into A Corner
There are many people who have managed to say things that make sense succinctly, and are then quoted regularly by the rest of us to sum up what we think or feel. One such quote is “You can please some
Not A Country For Old Men?
“You can tell that the Olympics are coming up because Hockey is in the news,” was a comment made by a friend in the past month in Australia. Sadly their words were correct, as every four years on the eve
The Political Sponsorship Hot Potato
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
NTFS#128 – Mental Health in Sport is Under Discussion, As Is World Athletics Paying Medallists in Paris
Mental health has become a big issue in sport in recent years. Yet are many of the issues being branded as a mental health problem are to many not really deserving of being labelled as such. We have been trying
NTFS#127 – Brand Management and Getting it Right. Perth Glory, F1, Tax payer Funded Events and So Much More
The celebrations are over as we move onto show number 551, and as usual plenty to discuss with another special guest on a slightly longer than normal show. Perth Glory has a new owner after over 20 years under Tony
