IOC

The Political Sponsorship Hot Potato

Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity

NTFS#128 – Mental Health in Sport is Under Discussion, As Is World Athletics Paying Medallists in Paris

Not the Footy Show Podcast

Mental health has become a big issue in sport in recent years. Yet are many of the issues being branded as a mental health problem are to many not really deserving of being labelled as such. We have been trying

NTFS#127 – Brand Management and Getting it Right. Perth Glory, F1, Tax payer Funded Events and So Much More

Not the Footy Show Podcast

The celebrations are over as we move onto show number 551, and as usual plenty to discuss with another special guest on a slightly longer than normal show. Perth Glory has a new owner after over 20 years under Tony

Rolling the Dice

Some of the international sporting federations have a clause in the membership of the member nations that Governments cannot interfere with the running of their sport. As we know with FIFA and the IOC, they believe that they are the

Podcast #117 – Organ Donation & The Transplant Games, The IOC, and the Investment Required for Success at the 2032 Brisbane Olympic Games.

Not the Footy Show Podcast

On this show we take a slightly different path with our special guest Lisa Wilson who is heading to Australia as an Ambassador for the Transplant Games. A sports festival for those who have undergone a transplant thanks to organ