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Podcast #65 – Marketing Sport and Is It a Case of Quantity rather than Quality when it comes to Coaches?

Yes we are back with another show and once again we have gone slightly over time, but that may be because our guest on this show was talking too much sense. So who is our guest on this show? Sam

Tap Into Talent

Let’s face it sport today has never been more accessible to fans. You can watch games live at the stadium, on TV, via your phone, tablet or laptop. There are so many ways to watch sport, and now there are

Making Sure The Best Are Indeed The Best

With the birth of the internet we were all told that we had to have a website, that this was our ‘shop window.’ Then with the birth of social media everyone and every company had to have ‘a social presence.’

No Longer Is It About Talent Alone

It is a known fact that recruiters in the high profile sports in the USA spend months following prospective signings, monitoring their behaviour to make sure that they have not only the right player, but the right personality attached to