For sports fans far and wide
When the first T20 match was played between Australia and New Zealand, Wisden Cricketer’s Almanack reported that “neither side took the game especially seriously.” In fact fans were told that T20 was just that a bit of fun and would
MS Dhoni is revered in India. Some may call him god-like, – although that got him in trouble- while to others he is the King of Cricket. But the King has been trumped by a Prince. The Maharashtra Cricket Association
There is no doubt that Cricket is King in India when it comes to sports coverage. There is cricket on the television almost 24 hours a day from local games to international games, as well as even Masters internationals, there
Sometimes the best laid marketing plans can be undone in the simplest of ways. In 1989, after much hype Pepsi launched a television commercial using the hottest person in Pop at the time, Madonna. The advert aired in prime time
Sunday evening was a very special one for Hockey in India. In a truly remarkable game in which they were losing 2-0 at half time and 2-1 at three quarter time against world number two side the Netherlands, India went
