ICC

Cricket’s One Big Test

A common trend in today’s world is for companies to bring in “specialists” to give them advice as to how they can do things better. Sporting organisations are no different. Just as coaches and athletes will look at new training

Boiling Over Sweets

Is Faf du Plessis a cheat? Or is the boiled sweet a smokescreen to try and take the heat off the Australian batsman. Does sucking a boiled sweet and the saliva it generates really help obtain a shine on a

Taking Their Eye Off The Ball

It is hard to imagine what Phillip Hughes’ family have gone through this past week as the inquest into the former Test cricketer’s death was carried out in Sydney. Hughes’s passing away on the cricket field following a blow to

Is Fast Food Sport Good In The Long Term

The fast food industry is big business. The scary fact is the speed at which is growing. In 2014 the industry generated over USD240billion. In India the industry has grown 41% in recent years. In Australia the industry is said

Limit Gimmicks

Sports fans in the main are traditionalists. Many like to see sport remain comparable to days gone by so that feats and records continue to have meaning. Sports administrators are constantly striving to attract more people to their particular sport,