The Month That Changed the Game.
The early 1980’s were a time when many in India believe there was a changing of the guard. India had won the 1980 Olympic hockey Gold medal in Moscow. It was their eighth Olympic Gold medal in 12 Olympiads; albeit
Just Another Day?
Growing up there were two sporting events that mattered. Both were such big events they were separated by two years. They were the Football World Cup and the Olympic Games. They were the pinnacle in sport. The modern Olympic Games
“Less Technical and Easier to Follow.” Is This The Key?
Change can be confronting, it can be difficult. Change is constant, and so we are told, it is necessary to stay relevant in today’s world. However does this really apply when it comes to sport? If you look at most
Investing in the Brand Rather Than the Sport
Today in sport your “Brand” is everything. In many cases the “brand” is bigger than the team. (Podcast #52 – Battle of the Brands) The team is made up of the players that represent the club and they go out
Putting The Individual Ahead of the Team
‘Player of the match’ awards in team sports have always been a topic for debate. How often does the goalscorer get the nod over the player who created the opportunity for the scorer? Is this simply a laziness on the
