Germany

A Photo Kills a Thousand Words

Sometimes the best laid marketing plans can be undone in the simplest of ways. In 1989, after much hype Pepsi launched a television commercial using the hottest person in Pop at the time, Madonna. The advert aired in prime time

The Most Wanted Man in the A-League

He is hated by opposition fans throughout the A-League yet he is the player virtually every fan would love to have playing for their team. The man in question is Besart Berisha. Berisha is undoubtedly the best foreign striker to

Faster, Higher, Stronger, But Make Sure You Bring Home a Medal!

Last week the Australian Olympic Committee announced that Australia is set to double its medal haul from the London Olympic Games. A very bold statement a year out from the Olympic Games in Rio. The AOC’s benchmark study predicts 13

Can India Really Medal in Rio?

Sunday evening was a very special one for Hockey in India. In a truly remarkable game in which they were losing 2-0 at half time and 2-1 at three quarter time against world number two side the Netherlands, India went

Respecting A Nation’s Anthem

Ask any athlete who has represented their nation at the highest level and they will tell you that one of the most special moments is standing hearing your national anthem played. I have been fortunate to work with, and stand