A Sporting Chance
There is no doubt that Cricket is King in India when it comes to sports coverage. There is cricket on the television almost 24 hours a day from local games to international games, as well as even Masters internationals, there
A Photo Kills a Thousand Words
Sometimes the best laid marketing plans can be undone in the simplest of ways. In 1989, after much hype Pepsi launched a television commercial using the hottest person in Pop at the time, Madonna. The advert aired in prime time
The Most Wanted Man in the A-League
He is hated by opposition fans throughout the A-League yet he is the player virtually every fan would love to have playing for their team. The man in question is Besart Berisha. Berisha is undoubtedly the best foreign striker to
Faster, Higher, Stronger, But Make Sure You Bring Home a Medal!
Last week the Australian Olympic Committee announced that Australia is set to double its medal haul from the London Olympic Games. A very bold statement a year out from the Olympic Games in Rio. The AOC’s benchmark study predicts 13
Can India Really Medal in Rio?
Sunday evening was a very special one for Hockey in India. In a truly remarkable game in which they were losing 2-0 at half time and 2-1 at three quarter time against world number two side the Netherlands, India went
