Fremantle Dockers

True Colours.

One of the problems with many sporting organisations these days is that they have no idea what their product is worth. This can be a huge issue when it comes to attracting sponsorship, forming partnerships with other organisations and selling

Crossing The Floor From Politics to Sport

Despite the oft used phrase ‘politics and sport should never mix,’ it is quite common that sports and politics do. Currently many International Sporting Federations are prevaricating over what to do in relation to Russia’s invasion of Ukraine. Few have

Finding An Identity The Key Moving Forward

As has been the trend for the past few seasons in the Hyundai A-League this time of year once again sees much debate about the attendance figures at games. Is this really a point of concern? To the club owners

Women Seeking Equality

It was back in 1999 that the ABC’s Media watch program broke the ‘Cash for Comments’ story. In it they revealed that high profile radio personalities had been paid for making favourable comments on air about certain major businesses. There

Parochialism Shows A Lack of Respect

It may come as a surprise to some, but probably not as many as some would imagine, but there are many who could not give a flying fig about a certain sporting derby being held in Perth this weekend. Certainly