conflict of interest

Brand Alignment: A Plus Or A Minus When it Comes to Australian Football?

Yesterday what many already knew became official, that the Football Federation of Australia had lost another sponsor, Hyundai. New CEO James Johnson must be wondering what he walked into having only stepped into the role in January. It is understood

The Selection Policy

Sport is loved by many the world over. Yet how many people really know the sport they love? They may know individual teams, players or statistics and results from years gone by, but how many know how the sport is

Time To Empower Again

Sport used to be about empowerment. Giving young players the skills and putting them in game situations and empowering them to make the best decisions in a game. Sadly this is rare in many sports today as the coaching looks