Australia

Two Goal Rule Is It a Winner?

The Hockey India League is almost a third of the way through the 2016 edition. This year has seen a new innovation which was designed to encourage players to have more attempts on goal rather than force a penalty corner,

A Photo Kills a Thousand Words

Sometimes the best laid marketing plans can be undone in the simplest of ways. In 1989, after much hype Pepsi launched a television commercial using the hottest person in Pop at the time, Madonna. The advert aired in prime time

No Sympathy

For many years the AFL has been striving for Global recognition as a sport. Yet despite the in-roads it made in South Africa and the UK it continued to remain parochial in terms of the way the sport was run.

The Most Wanted Man in the A-League

He is hated by opposition fans throughout the A-League yet he is the player virtually every fan would love to have playing for their team. The man in question is Besart Berisha. Berisha is undoubtedly the best foreign striker to

To Tweet or Not To Tweet

They say that an athlete’s time at the top is limited so it is only fair that they make hay while the sun shines. Yet the dawn of social media has created a storm cloud which could harm the harvest.