For sports fans far and wide
Sometimes the best laid marketing plans can be undone in the simplest of ways. In 1989, after much hype Pepsi launched a television commercial using the hottest person in Pop at the time, Madonna. The advert aired in prime time
For many years the AFL has been striving for Global recognition as a sport. Yet despite the in-roads it made in South Africa and the UK it continued to remain parochial in terms of the way the sport was run.
He is hated by opposition fans throughout the A-League yet he is the player virtually every fan would love to have playing for their team. The man in question is Besart Berisha. Berisha is undoubtedly the best foreign striker to
They say that an athlete’s time at the top is limited so it is only fair that they make hay while the sun shines. Yet the dawn of social media has created a storm cloud which could harm the harvest.
Sunday evening was a very special one for Hockey in India. In a truly remarkable game in which they were losing 2-0 at half time and 2-1 at three quarter time against world number two side the Netherlands, India went
