For sports fans far and wide
Football in Asia is, despite all the hype, a long way behind Europe, South America and even Africa. The fact that even its biggest event The Asian Cup did not have every game televised in every Asian country shows that
When the first T20 match was played between Australia and New Zealand, Wisden Cricketer’s Almanack reported that “neither side took the game especially seriously.” In fact fans were told that T20 was just that a bit of fun and would
There is no doubt that Cricket is King in India when it comes to sports coverage. There is cricket on the television almost 24 hours a day from local games to international games, as well as even Masters internationals, there
The Hockey India League is almost a third of the way through the 2016 edition. This year has seen a new innovation which was designed to encourage players to have more attempts on goal rather than force a penalty corner,
Sometimes the best laid marketing plans can be undone in the simplest of ways. In 1989, after much hype Pepsi launched a television commercial using the hottest person in Pop at the time, Madonna. The advert aired in prime time
