Endless Potential?
When it comes to sport there are few things worse than looking back and realising that individually or as a team you never fulfilled your potential. When one looks back on this current period of time many followers of the
Political Correctness? Brand Management? – Should They Come Before Player Welfare?
Many a gay person will tell you that “coming out,” telling the world and those you love that you are gay can be one of the hardest things they do in their lives. Imagine what it was like being gay
Only the Best Will Do.
In 1987 following a second consecutive promotion from what is today Division one to the Championship this writer was fortunate to attend a celebration of the achievement with the players of Swindon Town.. At that function in conversation with one
Controlling The Hype
It was a huge boost for Women’s sport in Australia, and sport in general when it was announced last week that the FIFA Women’s World Cup will be hosted by Australia and New Zealand in 2023. The withdrawal of first
Sport For Sport’s Sake or What’s Good For Business?
One of the great things about sport was that it reflected life. Sometimes it was unfair, but you had to get on with it just the same. It never paid to dwell on those times. Equally sometimes luck went your
