And So It Continues…
There is nothing wrong with promoting an event. There is also nothing wrong with being caught up in the emotion of an event, but the way the hosting of the FIFA Women’s World Cup is being used by some is
Endless Potential?
When it comes to sport there are few things worse than looking back and realising that individually or as a team you never fulfilled your potential. When one looks back on this current period of time many followers of the
Political Correctness? Brand Management? – Should They Come Before Player Welfare?
Many a gay person will tell you that “coming out,” telling the world and those you love that you are gay can be one of the hardest things they do in their lives. Imagine what it was like being gay
Only the Best Will Do.
In 1987 following a second consecutive promotion from what is today Division one to the Championship this writer was fortunate to attend a celebration of the achievement with the players of Swindon Town.. At that function in conversation with one
Controlling The Hype
It was a huge boost for Women’s sport in Australia, and sport in general when it was announced last week that the FIFA Women’s World Cup will be hosted by Australia and New Zealand in 2023. The withdrawal of first
