The Sponsorship Gamble.
Going back over 100 years there have been people in sport who have believed that they are above the laws of the game and have flagrantly ignored what many refer to as the ‘spirit of the game.’ With so much
Is Anyone Paying The Piper?
Talk to anyone who was in Tokyo and what they experienced was very different to what was shared with the World. One of the clearest things to come out of the Tokyo 2020 Olympic and Paralympic Games is that as
The Decline of The Sports Report
The newspaper industry was without doubt one of the slowest to react to the dawn of the digital age. While some have now caught up and have a business model that not only works and is bringing in money, many
The Four Year Cycle, Is It Holding Sports Back?
Everyone knows that today sport is big business. The money tied up in sport is phenomenal, some would say obscene when you look at areas in our everyday lives that are desperate for money, education and health being two. To
It’s Just Not Cricket
The question is where will it all end? We are seeing the sports that we – well those of us over a certain age – have watched for years being constantly the victims of “Innovation.” The reasons for these “innovations”
