1936 Olympic Games

The Political Sponsorship Hot Potato

Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity

Re-Writing History, Is Not Recommended.

All sport’s histories are riddled with games or matches where results did not go the way they should have due to an officiating error, a freakish event, or due to cheating. Of course the latter comes in various forms. We

Inspirational Athletes – 28

Theodora Ann “Tidye” Pickett was born in Chicago on 3rd of November 1914, her mother Sarah was a factory clerk and her father Louis was a foundry foreman. She was never known as Theodora, always as Tidye. She had an

Inspirational Athletes – 21

At a time when we are looking to celebrate racial and sexual equality one would expect Alice Coachman’s name to be one that many would be aware of, but unfortunately that is not the case. There are though some who