High Fives – If Used Properly

The International Hockey Federation’s bi-ennial Congress was held over the weekend in New Delhi. Much of the event was live-streamed and fans could tune in and hear what was said, and also gauge the reactions of delegates. There were a

Low Viewing Figures – Who Is To Blame? Probably Not The Sport.

The World of Sport can be a minefield these days. Gone are the days when you negotiated a Television deal sat back and watched the cash roll in to fund the sport for the next three to four years. In

Getting Australian Sport Back on Track

They say that sport and Politics do not mix, but most fans of sport and followers of politics know that to be a lie. Modern day sport needs to stay close to Politicians in order to receive their share at

Time For A United Approach

In February 2013, less than a year after the London Olympic Games, hockey found its future as an Olympic Sport in grave danger. Suddenly the sport found itself placed on a shortlist of five sports under consideration to be voted

Podcast #58 – Fandom, Do You CORF or BIRG? And So Much More.

Not the Footy Show Podcast

If you are reading this you are no doubt a sports-fan, but what kind of fan are you and why are you loyal to your team? Our guest on this show is Brand and Reputation consultant David Mitchell fonder of