Soccer Boos Ad Campaign.
In most countries across the globe the national team is simply known as the name of the country that they are representing. That is first and foremost what they are referred to and known as. There are a few that
If You Know Your History…
Where have all the editors gone? A supposedly reputable news outlet – in other words not one linked to News Ltd – carried a story this morning on the Australian cricket team’s bowling attack. The Australian bowlers were feted as
Past Players Do Not Guarantee Quality Commentary
For many top sportspeople it is hard to walk away. To have to leave the spotlight, and accept that another has taken your place is hard to comprehend. This may well be why in today’s world in so many sports,
Are Biennial World Cups Really the Way to Go?
A week ago the Men’s Junior Hockey World Cup came to an end in Malaysia, and just prior to this the Women’s event came to its conclusion in Chile. Congratulations to Germany for winning their seventh Men’s title since 1979
Picking your Moment
In sport, and in life, they say that timing is everything. In an era of fragile egos it probably becomes more important than ever. Talking to modern day coaches no longer can a team be pinned on a wall or
