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Must There Always Be A Winner?

Overnight India fought back after a draw and a loss to beat Australia’s Kookaburras in a three test Hockey series. This meant that the series was tied at one win a piece. Yet there had to be a winner! So

Respecting A Nation’s Anthem

Ask any athlete who has represented their nation at the highest level and they will tell you that one of the most special moments is standing hearing your national anthem played. I have been fortunate to work with, and stand

Quitting While Ahead?

They say that timing in sport is everything. This could also be true of sports administration. Last week former CEO of Australian Rugby and Football John O’Neill was inducted into the Sport Australia Hall of Fame. Sport Australia Hall of

Mountainous Men Make Marketing a Challenge

Rugby, a game for all shapes and sizes. Well, it used to be, now you simply have to be huge. Rugby was always a unique sport in that if you were short and fat and found running tiresome there was

The Transformation of Elite Athletes

The term Elite Athlete used to mean a person who was identified as talented and whom a club or association decided to invest in for the future. That investment came along the lines of assisting financially with extra training and