For sports fans far and wide
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
Few would disagree that the world has gone mad. Sport should be as it always was a refuge, a place where you could escape the politics and the stresses of everyday life. It was a release. Sadly now with the
Some of the international sporting federations have a clause in the membership of the member nations that Governments cannot interfere with the running of their sport. As we know with FIFA and the IOC, they believe that they are the
We have all heard the saying ‘politics and sport don’t mix.’ Words attributed to Eric Heiden, the former long track speed skater, who won an unprecedented five individual gold medals, and set four Olympic records and one world record at
The recent coverage of the World Athletics Championships in Budapest has to have been some of the best television coverage of a major sporting event in recent times, and helped Athletics immeasurably. It was slick, it was professional, and the
