For sports fans far and wide
How many people buy a lottery ticket every week and dream of winning a million dollars or maybe more? How many people have a flutter on the horses, the A-League, the Tennis or any number of sports being played? All
Today in sport your “Brand” is everything. In many cases the “brand” is bigger than the team. (Podcast #52 – Battle of the Brands) The team is made up of the players that represent the club and they go out
In today’s world it is not enough to be good at something. Unfortunately to capture people’s imagination you have to be outstanding, sensational, and any number of other adjectives. However there is a noun that is frequently used, and sadly
The World of Sport can be a minefield these days. Gone are the days when you negotiated a Television deal sat back and watched the cash roll in to fund the sport for the next three to four years. In
Everybody knows as sport becomes more of a business and sponsors become vital in terms of hosting events and putting teams on the park, then these sponsors want a return on their investment. Some would say that it has become
