For sports fans far and wide
“That is not the narrative we are trying to promote.” These were words uttered by a media manager in sport in the past month. Is this is what is wrong with sport today? People trying to tell a story that
There are many who question the evolution over the past 20-25 years of the Sporting Director, Technical Director or High Performance Director in sport. Do all levels of sport need such an individual? Which organisations and programs does such a
First of all apologies for the time between podcasts but a family bereavement too priority. So this show is slightly longer than normal. We are sure that you will find that it was well worth the wait as we have
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
Few would disagree that the world has gone mad. Sport should be as it always was a refuge, a place where you could escape the politics and the stresses of everyday life. It was a release. Sadly now with the
