For sports fans far and wide
When we think of the Olympic Games we think of young fit and strong athletes. Those in the prime of their life and specimens of physical beauty. It was Abraham Lincoln who famously said “In the end, it’s not the
In this show our special guest is author Lucas Gillard who talks about his latest book “George Best Down Under.” The book looks at the four main trips that the great Northern Ireland and Manchester United player made to Australia
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
Few would disagree that the world has gone mad. Sport should be as it always was a refuge, a place where you could escape the politics and the stresses of everyday life. It was a release. Sadly now with the
We have all heard the saying ‘politics and sport don’t mix.’ Words attributed to Eric Heiden, the former long track speed skater, who won an unprecedented five individual gold medals, and set four Olympic records and one world record at
