Swimming

Is It Time the Members Spoke Up and Demanded Better ‘Customer Service?’

It was refreshing to hear someone say recently that there needs to be a shift in the attitude of State and National Sporting Associations, and that they need to “realise that they are in the customer service business.” That without

Who Does The Buck Stop With?

If you ask many who play sport today they will describe those who run the sports, no matter at what level as having an ‘all care no responsibility approach.’ This in truth may be harsh in a lot of cases,

Is It Time To Delete “In Competition?”

Why is the name Hans-Gunnar Liljenwall one that every sports fan should know? Hans-Gunnar Liljenwall was a Pentathlete from Sweden. His name is etched in sporting history as he was the first Olympic athlete to be suspended for using a

Telling a Story, But Is It The One Fans Want to Hear?

“That is not the narrative we are trying to promote.” These were words uttered by a media manager in sport in the past month. Is this is what is wrong with sport today? People trying to tell a story that

National Pride On The Line

What we refer to as National Anthems today were initially called Royal Anthems, and they were played for the Monarchs of the various European nations. The Dutch National Anthem Willhelmus was written between 1568 and 1572 during the Dutch Revolt