For sports fans far and wide
As sport becomes big business we are hearing the term Brand bandied about a great deal more. If it is not a player’s brand then it’s a team’s or a National Association’s. It would appear of late that we have
As we have seen in the past week Australians can place far too much importance on sport. Sure sport teaches us a great deal about life. It is also good for us in so many ways, in terms of the
With the birth of the internet we were all told that we had to have a website, that this was our ‘shop window.’ Then with the birth of social media everyone and every company had to have ‘a social presence.’
When did we start giving trophies to children for simply being part of a team? It used to be when you played sport at school it was one thing to make the team, and then only the very best were
What is a sportsman today? If one looks up the the word in a dictionary you will find two main definitions. The first states, “a man who takes part in a sport, especially as a professional.” The second definition is
