For sports fans far and wide
The World of Sport can be a minefield these days. Gone are the days when you negotiated a Television deal sat back and watched the cash roll in to fund the sport for the next three to four years. In
If you are reading this you are no doubt a sports-fan, but what kind of fan are you and why are you loyal to your team? Our guest on this show is Brand and Reputation consultant David Mitchell fonder of
We have all heard stories of gamblers who keep betting $20 sums or more and lose track of how much they have spent. Their spend may be between $200 – $500 before they record a $100 win that they celebrate
Everybody knows as sport becomes more of a business and sponsors become vital in terms of hosting events and putting teams on the park, then these sponsors want a return on their investment. Some would say that it has become
When it comes to sport everyone loves an underdog. That is until the underdog beats the team that you support! One of the things that made the recent FIFA World Cup such a success was the fact that the ‘usual
