Rugby Union

Who Is A Legend?

In today’s world it is not enough to be good at something. Unfortunately to capture people’s imagination you have to be outstanding, sensational, and any number of other adjectives. However there is a noun that is frequently used, and sadly

Built on More Than Emotion

In the twenty-first Century, as we are regularly told, sport is all about winning. On Saturday night at the Crown Casino in Perth the Western Force held their annual awards night, and there were a number of winners, but what

No Sport For Scoundrels

‘You do the crime, You do the time.’ That line has been around for decades. In sport it should be no different. In football if you trip a player as he is running through to score, you concede a penalty,

Low Viewing Figures – Who Is To Blame? Probably Not The Sport.

The World of Sport can be a minefield these days. Gone are the days when you negotiated a Television deal sat back and watched the cash roll in to fund the sport for the next three to four years. In

Podcast #58 – Fandom, Do You CORF or BIRG? And So Much More.

Not the Footy Show Podcast

If you are reading this you are no doubt a sports-fan, but what kind of fan are you and why are you loyal to your team? Our guest on this show is Brand and Reputation consultant David Mitchell fonder of