Rugby League

The Political Sponsorship Hot Potato

Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity

Is Succession the Key To Success?

For a long time now sports fans have been told that sport is now a business. It is no longer simply about the sporting contest, it is supposedly about the whole package, which falls into the business of entertainment. The

Are the Promoted Pathways in Fact A Road to Nowhere?

Every child has dreams. That is how it should be. Growing up our children should believe that they can achieve those dreams. They should be encouraged to chase them, for who knows what is possible. At what age though must

NTFS#127 – Brand Management and Getting it Right. Perth Glory, F1, Tax payer Funded Events and So Much More

Not the Footy Show Podcast

The celebrations are over as we move onto show number 551, and as usual plenty to discuss with another special guest on a slightly longer than normal show. Perth Glory has a new owner after over 20 years under Tony