For sports fans far and wide
The late Shane Warne famously quipped “a coach is something you get on to travel to and from the ground.” The dig was aimed at Australian cricket coach John Buchanan. On another occasion he was reported as saying that “Coaching
“That is not the narrative we are trying to promote.” These were words uttered by a media manager in sport in the past month. Is this is what is wrong with sport today? People trying to tell a story that
What we refer to as National Anthems today were initially called Royal Anthems, and they were played for the Monarchs of the various European nations. The Dutch National Anthem Willhelmus was written between 1568 and 1572 during the Dutch Revolt
There are many who question the evolution over the past 20-25 years of the Sporting Director, Technical Director or High Performance Director in sport. Do all levels of sport need such an individual? Which organisations and programs does such a
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
