rugby 7’s

The Coach or the Director?

There are many who question the evolution over the past 20-25 years of the Sporting Director, Technical Director or High Performance Director in sport. Do all levels of sport need such an individual? Which organisations and programs does such a

No “i” in Team, But There Is In Olympics

When it comes to the Olympic Games the International Olympic Committee is very specific as to what it views as a team event. Their definition of a team sport is as follows:• In team sports, the entire game or match

The Political Sponsorship Hot Potato

Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity

“I think there’s just one kind of folks. Folks.”

Few would disagree that the world has gone mad. Sport should be as it always was a refuge, a place where you could escape the politics and the stresses of everyday life. It was a release. Sadly now with the

Sport’s Feudal System?

The Feudal system was something that many of a certain age learned about at school in history lessons. It was a social and political system in the middle ages in which landholders provided land to tenants in exchange for their